About Us
Who We Are: Your Trusted Technology Partner
At VIVA Leading Tech Inc., our story began with a simple observation: Canadian seniors face financial challenges that are growing more complex every year. Rising costs, static incomes, fraud risks, and the overwhelming intricacies of government programs like CPP, OAS, GIS, and CRSP have created a financial ecosystem that often leaves seniors feeling unprepared and unsupported.
The Question That Sparked Change
As we delved deeper into these issues, one question resonated with us: Why is there no accessible, technology-driven solution tailored to address these very real concerns?
While younger generations have a plethora of tools and apps to manage their finances, seniors—who often have the greatest need for structured financial guidance—are left to navigate an overwhelming world of paperwork, phone calls, and misinformation. This gap inspired us to act
The spark of an idea
Founded in Vancouver, BC, by a team of technology experts, financial specialists, and humancentered designers, VIVA Leading Tech Inc. emerged as a solution-focused startup. From the outset, our mission was clear:
- Empower Canadian seniors to take control of their finances.
- Build a platform that combines advanced technology with user friendly design.
- Simplify financial decision making while addressing the unique challenges seniors face.
We weren’t just creating another financial tool we were building a comprehensive solution
designed specifically for the lives, habits, and realities of Canadian seniors.
Recognizing the challenges
Our research with seniors and financial experts revealed key issues:
- Rising Costs of Living: Fixed incomes can't keep up with expenses like groceries, housing, and utilities.
- Healthcare Expenses: Seniors are disproportionately affected by the rising costs of medical care, from medications to long-term support.
- Fraud and Scams: Over 10% of Canadian seniors fall victim to financial fraud annually, losing their hard-earned savings to increasingly sophisticated scams.
- Complexity of Benefits: Programs like CPP and GIS are essential for seniors, yet the process of calculating, applying, and optimizing these benefits is daunting.
- Market Risks: Balancing financial growth with investment volatility is a constant struggle.
These challenges called for an accessible, tailored approach for seniors unfamiliar with technology.
Building the solution, together
We didn’t build this platform alone. Our journey was guided by:
- Conversations with Seniors: Hundreds of Canadian seniors shared their experiences, frustrations, and hopes for better financial tools.
- Partnerships with Experts: Financial advisors, senior advocacy groups, and healthcare professionals helped shape a well-rounded, practical solution
- Innovative Technology: By harnessing the power of artificial intelligence and deep learning, we developed a platform capable of adapting to users’ evolving needs.
Making an impact
Since our inception, our work has been driven by one belief: Every senior deserves the tools to manage their finances confidently and independently.
Today, the VIVA Leading Tech PFM Platform is more than just an app it’s a trusted companion for thousands of seniors across Canada. By simplifying complex tasks like budgeting, managing benefits, and planning for healthcare expenses, we’re not just helping seniors save time and money we’re helping them reclaim their confidence and independence.
A vision for the future
While we’re proud of the impact we’ve made, our journey is far from over. We’re committed to expanding our platform, forging new partnerships, and continuously improving our technology to better serve Canadian seniors. We envision a future where no senior feels overwhelmed by financial decisions. A future where technology bridges the gap between challenges and solutions, and where every individual regardless of age or financial literacy has access to the tools they need to thrive. This is our story. And we invite you to be part of it
Our Commitment to Sustainable Development Goals (SDGs)
Our work aligns with key global priorities set by the United Nations Sustainable Development Goals (SDGs)
SDG 1: No Poverty
By helping seniors manage their resources effectively, we reduce the risk of financial insecurity.
SDG 1: No Poverty
SDG 3: Good Health and Well-being
Financial stability directly contributes to mental and physical health.
SDG 3: Good Health and Well-being
SDG 8: Decent Work and Economic Growth
Financial independence supports broader economic stability.
SDG 8: Decent Work and Economic Growth
SDG 10: Reduced Inequalities
Our platform ensures equitable access to financial tools for all seniors, regardless of background.